I interested in knowing more about how you guys first came up with the idea for this and how much planning went into pulling off such a meta prank on all of us.
The project started back in May 2014 as a simple idea- crowdfund a movie, "blow" the money, and the characters deal with the consequences. As we discussed the idea in depth, we developed this extra layer that mirrored real life. After all, we did need to raise money to make the idea, so we thought it might be possible to have the crowdfunding campaign that we release in real life be the same one the characters use in the movie. This 'real life mirroring' became the foundation of the film and stunt, and also presented lots of difficulties. We realized that since FND Films is asking for money in real life, it would only make sense for FND Films to ask for money in the movie- and for Cooper, Vinny, and I to play exaggerated forms of ourselves within the film. This was further complicated by certain elements of the movie, like the title. We thought of dozens of titles, ones we thought could encapsulate the entire project and not just one layer of it. It's All Good felt like it could do that. It was vague enough not to call to a specific genre or plot during the real campaign, and then inadvertently hold weight once our characters in the movie find themselves in trouble. Another difficulty was the crowdfunding pitch. In real life it seemed like a big joke and a mockery of crowdfunding campaigns. But within the movie we were able to shape the story so that the characters were desperate for money, and decided to hastily post a vague campaign to quickly secure funds. It was while we were actually shooting the film that we plotted out the stunt for its release. Because our time was consumed with the movie, and we were unable to reveal that we were working on said movie, we used that time to go 'radio silent'. Our only posts were occasional shots of us on vacation, or having a good time while seemingly neglecting our crowdfunded project. As we approached the reveal / release of the movie we released more pictures of us partying, and continued to ignore questions from donators. This fueled speculation that something was amiss and we took the money and ran. This idea was cemented when we released our 'Update Video' stating the project could no longer happen, with little detail about why. While planning the stunt we were unsure if 1. people would even care, and 2. if they did care- how long it would take to turn that anger into full blown negative publicity. Needless to say, people were indeed mad. After several large threads on Reddit, an article in Daily Dot, and hundreds of angry emails and comments- it lasted about 2 weeks. At the peak of the uproar, we released the trailer- which (we hoped) would explain the stunt and film that took place the last two years. Hope that helps explain things, and thanks for watching the movie!
metagazon